CRUNCH® White Chocolate 100g sharing bar is a delicious combination of crispy cereal pieces and smooth white chocolate. In 1938 at the their Fulton factory in New York, USA, Nestlé® chocolatiers experimented with their already popular Nestlé® Milk Chocolate bar by adding crisped rice and invented what we now know as the Nestlé® CRUNCH® bar. In 1965 CRUNCH® was originally launched into the UK market by NESTLÉ® under the brand name DAIRY CRUNCH MILK, it was subsequently relaunched in 1992 as Nestlé® CRUNCH®. Today, Nestlé® CRUNCH® is sold in over 40 countries worldwide and is known due to its distinctive vibrant blue wrapper and striking red font. Have you tried the Dark Chocolate CRUNCH® bar? Crispy cereal pieces encased in delicious smooth dark chocolate.