Children love to find new sweets to buy and there is often a current “craze” in the playground. However, whilst children might be a big focus where new sweets are concerned, don’t discount the grown ups!
UK Sweets is continually studying the confectionery market to understand what trends are developing and also to try and predict what the next big thing will be. The new sweets that we launch are as a result of this research, coupled with generations of confectionery market experience and trading knowledge.
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